Virtual fashion refers to clothing and accessories designed for digital environments, such as video games, social media, and virtual reality. These items are created using computer graphics and can be worn by avatars or showcased in digital spaces, allowing users to express their style without physical garments. This innovative approach to fashion is gaining popularity as more people engage in online platforms like Instagram and Fortnite. Brands are exploring virtual collections to reach tech-savvy consumers, merging traditional fashion with digital creativity and sustainability, as virtual items do not require physical production.