Digital engagement refers to the ways individuals and organizations interact with each other through online platforms. This can include activities like commenting on social media posts, participating in online forums, or engaging with content on websites. The goal is to create meaningful connections and foster a sense of community, often using tools like social media, blogs, and email newsletters. Effective digital engagement helps brands build relationships with their audience, leading to increased loyalty and trust. By responding to comments, sharing user-generated content, and providing valuable information, organizations can enhance their presence online. This approach is essential for businesses looking to thrive in the digital age, as it encourages active participation from their audience.