Asset Management refers to the systematic process of developing, operating, maintaining, and selling assets in a cost-effective manner. It encompasses a wide range of financial services aimed at maximizing the value of investments for clients, including individuals and institutions. Professionals in this field, known as asset managers, analyze market trends and allocate resources to achieve optimal returns. The primary goal of Asset Management is to grow clients' wealth over time while managing risk. This involves creating diversified investment portfolios that align with clients' financial goals and risk tolerance. By leveraging various financial instruments, such as stocks, bonds, and real estate, asset managers strive to enhance overall performance and ensure long-term financial stability.