Design Management is the process of overseeing and coordinating design activities within an organization. It involves planning, organizing, and controlling design resources to ensure that projects align with business goals and meet user needs. This discipline combines elements of project management, product design, and branding to create effective solutions. Effective Design Management fosters collaboration among designers, stakeholders, and clients. It emphasizes the importance of communication and feedback throughout the design process, ensuring that all parties are aligned. By integrating design into the overall strategy, organizations can enhance innovation and improve the quality of their products and services.