Design strategy refers to the plan and approach used to create effective and user-centered designs. It involves understanding the needs of users, the goals of the business, and the context in which a product or service will be used. By aligning these elements, designers can create solutions that are not only visually appealing but also functional and meaningful. A successful design strategy often includes research, brainstorming, prototyping, and testing. This iterative process allows designers to refine their ideas based on feedback and real-world usage. Ultimately, a well-defined design strategy helps ensure that the final product meets user expectations and achieves business objectives, enhancing overall satisfaction and effectiveness.