Descriptive research is a method used to systematically observe and describe characteristics of a population or phenomenon. It focuses on answering questions about who, what, where, and when, without manipulating any variables. This type of research often employs surveys, observations, and case studies to gather data, providing a clear picture of the subject being studied. The primary goal of descriptive research is to provide a detailed account of the current state of affairs. It can be useful in various fields, such as psychology, sociology, and market research, helping researchers identify patterns and trends that can inform further studies or decision-making.