Demand Generation is a marketing strategy aimed at creating awareness and interest in a company's products or services. It involves various tactics, such as content marketing, social media engagement, and email campaigns, to attract potential customers. The goal is to nurture leads through the sales funnel, ultimately converting them into paying customers. This approach focuses on building relationships and providing value to the audience rather than just pushing for immediate sales. By educating potential buyers about their needs and how a company's offerings can meet those needs, businesses can foster long-term loyalty and drive sustainable growth.