Decorative packaging refers to the use of visually appealing designs and materials to enhance the presentation of products. This type of packaging often includes colorful graphics, unique shapes, and special finishes, making the product more attractive to consumers. It is commonly used in industries such as cosmetics, food, and gifts to create a memorable unboxing experience. The primary purpose of decorative packaging is to capture attention and convey the brand's identity. It can also serve functional roles, such as protecting the product and providing information. Overall, decorative packaging plays a significant role in marketing and consumer engagement.