Product presentation refers to the way a product is showcased to potential customers. This includes the visual display, packaging, and overall arrangement of the product in a retail environment. Effective product presentation aims to attract attention, highlight key features, and encourage customers to make a purchase. Good product presentation also involves clear communication of the product's benefits and uses. This can be achieved through signage, demonstrations, or digital displays. By creating an engaging and informative experience, businesses can enhance customer interest and drive sales, ultimately leading to a successful marketing strategy for their brand.