Customer Value Management (CVM) is a strategic approach that focuses on maximizing the value a business delivers to its customers. It involves understanding customer needs, preferences, and behaviors to create products and services that meet those demands effectively. By enhancing customer satisfaction and loyalty, companies can drive long-term profitability. CVM also emphasizes the importance of measuring and analyzing customer interactions and feedback. This data helps businesses identify areas for improvement and tailor their offerings accordingly. Ultimately, effective Customer Value Management leads to stronger customer relationships and a competitive advantage in the market.