Customer testimonials are statements or reviews from individuals who have used a product or service. They provide insights into the experiences of customers, highlighting the benefits and satisfaction they gained. Testimonials can be found on websites, social media, or marketing materials, and they often include specific details about how the product or service met the customer's needs. These testimonials serve as a valuable tool for businesses, as they build trust and credibility. Potential customers often rely on the opinions of others when making purchasing decisions. Positive testimonials can influence consumer behavior and enhance the reputation of a brand, such as Company XYZ or Product ABC.