Consumer feedback refers to the opinions and experiences shared by customers regarding a product or service. This feedback can be collected through various channels, such as surveys, reviews, and social media. It helps businesses understand customer satisfaction and identify areas for improvement. By analyzing consumer feedback, companies can make informed decisions to enhance their offerings. Positive feedback can highlight strengths, while negative feedback can reveal weaknesses. Overall, consumer feedback is essential for businesses to adapt and meet the needs of their customers, ultimately leading to better products and services.