The Customer Satisfaction Score (CSAT) is a key metric used by businesses to measure how satisfied customers are with their products or services. It is typically gathered through surveys that ask customers to rate their experience on a scale, often from 1 to 5 or 1 to 10. A higher score indicates greater customer satisfaction, helping companies understand their performance and areas for improvement. CSAT is important for businesses because it directly correlates with customer loyalty and retention. By analyzing the results, companies can identify trends and make informed decisions to enhance the customer experience. This, in turn, can lead to increased sales and a stronger brand reputation in the market.