Customer metrics are measurements used to evaluate how well a business is meeting the needs and expectations of its customers. These metrics can include customer satisfaction scores, Net Promoter Score (NPS), and customer retention rates. By analyzing these figures, companies can gain insights into customer behavior and preferences. Tracking customer metrics helps businesses identify areas for improvement and make informed decisions. For example, a low customer satisfaction score may indicate issues with product quality or service. By addressing these concerns, companies can enhance the overall customer experience and foster loyalty.