Customer satisfaction scores are numerical values that reflect how happy customers are with a product or service. These scores are typically gathered through surveys, where customers rate their experiences on a scale, such as 1 to 10. Higher scores indicate greater satisfaction, while lower scores suggest areas for improvement. Businesses use customer satisfaction scores to assess their performance and identify trends over time. By analyzing these scores, companies can make informed decisions to enhance their offerings and improve customer experiences, ultimately leading to increased loyalty and sales.