The customer satisfaction score (CSAT) is a key metric used by businesses to measure how satisfied customers are with their products or services. It is typically gathered through surveys that ask customers to rate their experience on a scale, often from 1 to 5 or 1 to 10. A higher score indicates greater satisfaction, helping companies understand their performance and areas for improvement. CSAT is important for businesses because it directly correlates with customer loyalty and retention. By analyzing the scores, companies can identify trends, address issues, and enhance their offerings. This feedback loop ultimately helps improve the overall customer experience and drives business success.