Customer assistance refers to the support provided to customers before, during, and after purchasing a product or service. This can include answering questions, resolving issues, and offering guidance on how to use a product. Companies often provide customer assistance through various channels, such as phone, email, live chat, or in-person support. Effective customer assistance is essential for building customer loyalty and satisfaction. It helps ensure that customers have a positive experience, which can lead to repeat business and referrals. Many businesses invest in training their staff and implementing systems to enhance the quality of their customer assistance services.