Customer advocacy refers to the practice of supporting and promoting the interests of customers within a business. It involves understanding customer needs and preferences, ensuring their voices are heard, and addressing their concerns. This approach helps build trust and loyalty, leading to long-term relationships between customers and the brand. Companies often establish customer advocacy programs to encourage satisfied customers to share their positive experiences. These programs can include testimonials, case studies, and referral incentives. By leveraging the influence of happy customers, businesses can enhance their reputation and attract new clients, ultimately driving growth and success.