Cruelty-free brands are companies that do not test their products on animals. This means that they ensure their cosmetics, skincare, and other items are developed without causing harm or suffering to animals during the testing process. Many cruelty-free brands also avoid using animal-derived ingredients, promoting a more ethical approach to product development. These brands often seek certification from organizations like Leaping Bunny or PETA, which verify their commitment to cruelty-free practices. By choosing cruelty-free products, consumers can support ethical practices in the beauty and personal care industry, contributing to a movement that prioritizes animal welfare and sustainable practices.