A Crisis Communication Plan is a strategic framework that organizations use to communicate effectively during emergencies or unexpected events. It outlines the procedures for disseminating information to stakeholders, including employees, customers, and the media. The goal is to manage the situation, maintain trust, and minimize damage to the organization's reputation. These plans typically include key messages, designated spokespersons, and communication channels. They also involve training staff on their roles during a crisis and conducting regular drills to ensure preparedness. By having a well-defined plan, organizations can respond quickly and efficiently when a crisis occurs.