Cosmetic brands are companies that create and sell products designed to enhance or alter a person's appearance. These products can include items like makeup, skincare, fragrances, and hair care solutions. Popular cosmetic brands often focus on quality, innovation, and marketing to attract consumers. Many cosmetic brands cater to specific demographics or preferences, such as cruelty-free or vegan products. Some well-known brands include L'Oréal, Estée Lauder, and Maybelline. The industry is constantly evolving, with trends influenced by social media, celebrity endorsements, and consumer demand for sustainable practices.