Makeup brands are companies that create and sell cosmetic products designed to enhance or alter a person's appearance. These products include items like foundation, lipstick, eyeshadow, and mascara. Popular makeup brands often focus on quality, innovation, and trends to attract consumers. Some well-known brands include Maybelline, MAC Cosmetics, and L'Oréal. Many makeup brands also emphasize inclusivity and diversity, offering a wide range of shades to cater to different skin tones. Additionally, some brands are committed to sustainability, using eco-friendly packaging and cruelty-free practices. This focus on ethical considerations is becoming increasingly important to consumers in the beauty industry.