User segmentation is the process of dividing a broad user base into smaller, more manageable groups based on shared characteristics. These characteristics can include demographics, behaviors, preferences, or needs. By understanding these segments, businesses can tailor their marketing strategies and product offerings to better meet the specific desires of each group, leading to improved customer satisfaction and loyalty. Effective user segmentation allows companies to create targeted campaigns that resonate with different audiences. For example, a clothing retailer might segment users by age or style preference, enabling them to send personalized promotions. This approach not only enhances engagement but also maximizes the return on investment for marketing efforts.