A Content Marketing Manager is responsible for creating and overseeing a company's content strategy. This role involves producing engaging materials such as blog posts, videos, and social media updates to attract and retain customers. They analyze audience behavior to ensure the content meets the needs of the target market. Additionally, a Content Marketing Manager collaborates with other teams, such as SEO specialists and graphic designers, to enhance the effectiveness of marketing campaigns. They also track performance metrics to assess the success of content initiatives and make data-driven decisions for future strategies.