Consumer targeting is the process of identifying and reaching specific groups of potential customers who are most likely to buy a product or service. Businesses analyze various factors such as demographics, interests, and purchasing behavior to create profiles of their ideal customers. This helps companies tailor their marketing strategies to effectively engage these audiences. By focusing on particular segments, brands can optimize their advertising efforts and improve their return on investment. Techniques like market research, segmentation, and data analytics are commonly used to refine targeting strategies. Ultimately, effective consumer targeting leads to better customer satisfaction and increased sales.