Behavioral segmentation is a marketing strategy that divides consumers into groups based on their behaviors, such as purchasing habits, brand loyalty, and product usage. This approach helps businesses understand how different segments interact with their products or services, allowing for more targeted marketing efforts. By analyzing behaviors, companies can tailor their offerings to meet the specific needs of each segment. For example, a brand like Nike might create different campaigns for casual runners versus professional athletes, ensuring that each group receives relevant messaging and product recommendations that resonate with their unique preferences.