The Constant Comparative Method is a qualitative research technique used to analyze data by continuously comparing new information with existing data. This approach helps researchers identify patterns, themes, and categories within their data, allowing for a deeper understanding of the subject matter. It is particularly useful in fields like sociology and psychology, where understanding complex human behaviors is essential. As researchers gather data, they constantly compare it with previous findings, refining their categories and theories. This iterative process ensures that the analysis remains grounded in the data, making it a dynamic and flexible method. By using the Constant Comparative Method, researchers can develop rich insights into their topics, such as social interactions or cultural practices.