Confused.com is a UK-based price comparison website that helps consumers find the best deals on various products and services, primarily focusing on car insurance. Launched in 2002, it allows users to compare quotes from multiple providers quickly and easily, saving time and money. In addition to car insurance, Confused.com also offers comparisons for other types of insurance, such as home insurance and travel insurance, as well as financial products like credit cards and loans. The platform aims to empower consumers by providing transparent information and helping them make informed decisions.