Commodity marketing refers to the process of promoting and selling raw materials or primary products, such as agricultural goods, metals, or energy resources. This type of marketing focuses on the characteristics and quality of the commodities, often emphasizing factors like price, availability, and market demand. In commodity marketing, businesses typically engage in activities like market research, pricing strategies, and distribution planning. The goal is to connect producers with buyers, ensuring that commodities reach the right markets efficiently. Effective commodity marketing can help stabilize prices and improve profitability for both producers and consumers.