Agricultural marketing refers to the process of promoting and selling agricultural products, such as crops and livestock, from farmers to consumers. This involves various activities, including pricing, packaging, and distribution. Effective agricultural marketing helps farmers reach their target markets and ensures that consumers have access to fresh and quality products. The agricultural marketing system includes various players, such as farmers, wholesalers, retailers, and consumers. It also encompasses different channels, like farmers' markets, grocery stores, and online platforms. By understanding market trends and consumer preferences, stakeholders can make informed decisions that benefit both producers and buyers.