Commercial characters are fictional figures created to promote products or brands. These characters often have distinct personalities and traits that resonate with consumers, making them memorable and relatable. Examples include Tony the Tiger for Frosted Flakes and Ronald McDonald for McDonald's. These characters serve as marketing tools, helping to establish brand identity and loyalty. By engaging audiences through storytelling and humor, commercial characters can enhance advertising campaigns and create emotional connections with consumers. Their presence can significantly influence purchasing decisions and brand perception.