The Geico Gecko is a fictional character created for the advertising campaign of Geico, an American auto insurance company. Introduced in 1999, the gecko is depicted as a friendly, anthropomorphic lizard with a British accent, designed to make insurance more approachable and relatable to consumers. The character has become a recognizable mascot, often seen in commercials promoting Geico's services. The Geico Gecko is known for his humorous personality and clever catchphrases, helping to convey the company's message of affordability and ease in obtaining insurance coverage.