Color-based branding refers to the strategic use of colors in a company's visual identity to evoke specific emotions and associations. Different colors can convey various messages; for example, blue often represents trust and reliability, while red can evoke excitement and urgency. By carefully selecting colors, brands aim to create a memorable impression and connect with their target audience. This approach is essential in marketing, as colors can influence consumer behavior and perceptions. Companies like Coca-Cola and Starbucks have successfully utilized color schemes to enhance brand recognition and loyalty. Overall, color-based branding plays a crucial role in shaping how consumers perceive and interact with a brand.