Color psychology is the study of how colors influence human emotions and behaviors. Different colors can evoke specific feelings; for example, red often represents passion or urgency, while blue is associated with calmness and trust. Marketers and designers frequently use color psychology to create appealing products and environments that resonate with consumers. Research shows that colors can affect mood and decision-making. For instance, yellow is linked to happiness and optimism, while green is often connected to nature and tranquility. Understanding these associations helps individuals and businesses communicate more effectively through color choices in branding, art, and everyday life.