College branding refers to the process by which educational institutions create a unique identity and image in the minds of prospective students, parents, and the public. This involves developing a distinct logo, slogan, and overall visual style that reflects the college's values, mission, and culture. Effective branding helps colleges differentiate themselves from competitors and attract students who align with their offerings. Additionally, college branding encompasses marketing strategies, social media presence, and community engagement. Institutions often highlight their academic programs, campus life, and alumni success stories to build a positive reputation. Strong branding can enhance enrollment, foster loyalty, and create a sense of pride among students and alumni associated with the college.