Institutional branding refers to the process of promoting and establishing a distinct identity for an organization, such as a university, corporation, or non-profit. This branding encompasses the organization's values, mission, and culture, aiming to create a positive perception among stakeholders, including employees, customers, and the community. Effective institutional branding involves consistent messaging and visual elements, such as logos and color schemes, that reflect the organization's identity. By building a strong brand, institutions can enhance their reputation, attract talent, and foster loyalty, ultimately contributing to their long-term success and sustainability.