Student recruitment is the process by which educational institutions attract and enroll new students. This involves various strategies, such as marketing campaigns, campus tours, and informational sessions, to showcase the benefits of attending a particular school or program. Institutions aim to highlight their unique offerings, such as academic programs, extracurricular activities, and campus facilities. Effective student recruitment also includes outreach to potential students through social media, high school visits, and partnerships with community organizations. By understanding the needs and interests of prospective students, schools can tailor their approaches to encourage applications and ultimately increase enrollment numbers.