University Marketing refers to the strategies and activities that higher education institutions use to promote themselves to prospective students, parents, and other stakeholders. This includes advertising programs, showcasing campus facilities, and highlighting unique features that differentiate the university from others. Effective University Marketing often involves digital platforms, social media, and traditional methods like brochures and open house events. The goal is to attract students, enhance the university's reputation, and ultimately increase enrollment numbers. By understanding their target audience, universities can tailor their messaging to meet the needs and interests of potential students.