Cognitive response refers to the mental processes involved in understanding, interpreting, and responding to information. It encompasses how individuals think about and evaluate messages, which can influence their attitudes and behaviors. This concept is often studied in fields like psychology and communication, particularly in relation to persuasion and decision-making. In the context of advertising, for example, cognitive responses can determine how effectively a message resonates with an audience. Factors such as attention, memory, and beliefs play crucial roles in shaping these responses, ultimately affecting how people perceive products or ideas presented to them.