Attitude change refers to the process by which an individual's feelings, beliefs, or evaluations about a particular object, person, or issue are altered. This can occur through various means, such as persuasive communication, personal experiences, or social influences. Understanding how attitudes change is important in fields like psychology, marketing, and public health. Factors that contribute to attitude change include cognitive dissonance, where conflicting beliefs create discomfort, and social norms, which can pressure individuals to align their attitudes with those of a group. Techniques like persuasion and behavioral change interventions are often employed to facilitate this process effectively.