Co-branding strategies involve two or more brands collaborating to create a product or service that benefits from the strengths of each brand. This partnership can enhance brand visibility, attract new customers, and increase market share. For example, when Nike teams up with Apple to create fitness products, both brands leverage their unique expertise to offer something innovative and appealing to consumers. These strategies can take various forms, such as ingredient co-branding, where one brand's product is a key component of another, like Dunkin' coffee in Baskin-Robbins ice cream. By combining their identities, brands can create a stronger presence in the market and foster customer loyalty.