Collaborative branding is a marketing strategy where two or more brands work together to create a product or service that benefits from their combined strengths. This partnership can enhance brand visibility, attract new customers, and share resources, ultimately leading to increased sales and market reach. An example of collaborative branding is the partnership between Nike and Apple, which resulted in the creation of fitness tracking products. By leveraging each other's expertise, both brands were able to offer innovative solutions that appealed to their target audiences, showcasing the power of collaboration in branding efforts.