Channel partners are companies or individuals that collaborate with a manufacturer or service provider to sell their products or services. They can include distributors, resellers, retailers, and system integrators. By leveraging their own networks and expertise, channel partners help expand the reach of the original company, often providing additional support and services to customers. These partnerships benefit both parties; the manufacturer gains access to new markets and customers, while channel partners can enhance their offerings and increase revenue. Effective channel partnerships often involve training, marketing support, and shared resources to ensure mutual success in the marketplace.