A Value-Added Reseller (VAR) is a company that enhances or adds features to existing products before selling them to customers. This can include bundling hardware and software, providing installation services, or offering ongoing support. VARs typically focus on specific industries or markets, tailoring their offerings to meet the unique needs of their clients. By adding value to the original products, VARs help customers maximize their investment and improve efficiency. They often work with manufacturers like Cisco or Microsoft to provide comprehensive solutions that include training and technical support, ensuring that clients receive a complete package that meets their requirements.