A Channel Partner is a company or individual that collaborates with another business to market and sell its products or services. These partners can include resellers, distributors, or agents who help expand the reach of the original company. By leveraging their own networks and expertise, channel partners can drive sales and enhance customer engagement. Channel partners often receive training, support, and resources from the original company to effectively promote its offerings. This relationship benefits both parties, as the original company gains access to new markets, while the channel partner can earn commissions or incentives for their sales efforts.