Channel Management refers to the process of overseeing and optimizing the various pathways through which a company sells its products or services. This includes managing relationships with distributors, retailers, and other partners to ensure that products reach customers effectively. Effective channel management helps businesses maximize sales and improve customer satisfaction by selecting the right channels and ensuring they are well-supported. It involves analyzing market trends, monitoring performance, and making adjustments to strategies as needed to enhance overall efficiency and profitability.