A Channel Strategy refers to the plan a business uses to deliver its products or services to customers. It involves selecting the right mix of distribution channels, such as online platforms, retail stores, or direct sales, to reach the target audience effectively. The goal is to optimize customer access and enhance sales performance. This strategy also considers factors like customer preferences, market trends, and competition. By analyzing these elements, businesses can determine the most efficient channels to use, ensuring that their offerings are available where and when customers want them. This can lead to increased customer satisfaction and loyalty.