Channel design refers to the process of creating a pathway for products or services to reach consumers. This involves selecting the right distribution channels, such as direct sales, retail stores, or online platforms, to ensure that the product is accessible to the target audience. Effective channel design considers factors like customer preferences, market trends, and the nature of the product. Additionally, channel design includes decisions about logistics, inventory management, and partnerships with intermediaries like wholesalers or distributors. By optimizing these elements, businesses can enhance their efficiency and improve customer satisfaction, ultimately leading to increased sales and brand loyalty.