Cereal Industry
The cereal industry involves the production and marketing of breakfast cereals, which are typically made from grains like wheat, corn, and oats. This industry includes various companies that create both ready-to-eat cereals and those requiring cooking. Major players in the market include brands like Kellogg's, General Mills, and Post Consumer Brands.
Cereals are often fortified with vitamins and minerals to enhance their nutritional value. The industry has evolved to include a wide range of products, catering to different dietary preferences, such as gluten-free and organic options. Additionally, marketing strategies often target children and health-conscious adults.