Celebrity marketing is a strategy where brands use famous individuals to promote their products or services. By associating with a well-known figure, companies aim to enhance their visibility and credibility. This approach often leverages the celebrity's popularity to attract attention and influence consumer behavior. Brands typically collaborate with celebrities through endorsements, social media campaigns, or appearances in advertisements. The idea is that fans of the celebrity, such as Taylor Swift or Dwayne Johnson, may be more inclined to purchase a product if they see someone they admire using it. This tactic can significantly boost sales and brand recognition.